Hold On—AI Agents Just Got Real

Last week we were still high‑fiving about voice mode. Seven days later GPT‑4o grew arms and started clicking around the web for us. I watched it take a 40‑row MLS CSV, auto‑sort by $/sq ft, paste the top five comps into a Google Sheet, then open Gmail and draft a pricing strategy email—all while I finished my cappuccino. The idea of an AI “assistant” is already old news; you now have a tireless junior agent on your team for twenty bucks a month.

Read on for the week’s biggest AI upgrades and 4 workflows that will show you the power of how AI Agents can add some mind-blowing efficiency to your week. Plus the dates and enrollment info for session 2 of my AI course for Real Estate Agents.

This Week’s Big LLM Moves (30 sec)

• ChatGPT Agent (Jul 17) – your GPT browser‑bot that clicks, fills forms, builds Sheets/Slides & emails clients. (Pro/Plus/Team tiers)

• Gemini 2.5 Deep Research (Workspace AI Ultra roll‑out, Jul 18) – cross‑analyze PDFs, MLS CSVs & live web to deliver strategy memos to clients.

• Perplexity “Advanced Autopilot” (Jul 19) – an AI researcher that scours the web, cites links, and assembles client‑ready reports or landing pages in minutes.

Why You Should Care (GPT‑4o)

• 3 tasks, 1 command. Tell it to draft you a CMA, create the listing copy, and send the client an email while you’re out showing homes.

• Never miss a deadline. Drop in your contract PDF; ask the Agent to extract every key date and auto‑add reminders to your Google Calendar.

• Instant marketing bundle. Give it access to an entire folder of photos and ask it to create all the MLS remarks and a Reels script for each with captions. The Agent builds it all in one run.

• Morning pipeline radar. At 7 AM, GPT‑4o scans your inbox, then texts the three deals that need attention first.

4 Agent Workflows to use Today

1. Competitive Listing Scout 🕵️‍♂️ - Ask your AI Agent to open Home.com, filter to a 1‑mile radius, scrape price/DOM/photos, and drop a color‑coded comp matrix into Google Sheets—giving you something to show a price gap to your seller.

2. Instant Listing Syndicator ⚡ - Right after you post to MLS, your AI Agent logs into Realtor.com & Redfin dashboards, pastes an SEO‑tuned description, uploads the hero photo, and verifies the map pin—your listing looks perfect everywhere before lunch.

3. Real‑Time Reputation Radar ⭐ - Your AI Agent Googles your name and Google for Business profile, captures fresh reviews, flags negatives, drafts a response, and schedules a thank‑you text to new 5‑star reviewers.

4. **Hyperlocal Intel Harvester **🌐 - Your AI Agent scans local‑news sites, city permit database, and school‑board minutes for the client’s street; compiles a "What’s Changing" brief with source links for extra credibility that you can email to them or bring to your next in-person meeting.

Level‑Up With Me

Wanna learn how to make AI Agents a part of your real estate business this quarter?!

My next cohort of “Mastering AI for Real Estate Agent Marketing” kicks off August 18th! — five 90‑minute live sessions and daily hands‑on exercises that will include practical builds of AI agent use cases like the ones above. See below to read reviews from agents who took the June course…

ENROLL TODAY with the 10 % “EarlyBird” discount code ✍🏼

— Matt